Grocery channel usage U.S. 2023, by generation

In February 2023, the majority of U.S. consumers from all generational groups who participated in a survey chose supermarkets for grocery shopping. Mass stores were also a popular choice, especially among younger generations. Convenience stores, on the other hand, were the least preferred channel for grocery shopping among older generations.

Grocery channel shopped in by consumers in the United States as of February 2023, by generation

Characteristic	Gen Z	Millennial	Gen X	Boomers	Mature
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

April 2023

More information

Region

United States

Survey time period

February 1 to 14, 2023

Number of respondents

2,105 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question was originally stated by the source as: "Please indicate the sources where you’ve purchased grocery type items, either in person or online, in the PAST 30 DAYS. If you use a delivery service such as Instacart please select the stores they shop for you: (Select all that apply)"
Gen Z: ages 18-25.
Millennial: ages 26-41.
Gen X: ages 42-57.
Boomer: ages 58-76.
Silent/Mature: ages 77+.

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