Generic product purchase to save on groceries in the U.S. 2022, by generation

Published by
T. Ozbun,
Feb 9, 2024
In April 2022, the generation that purchased the most generic products to save on grocery spending was the millennials, with 45 percent of respondents. On the other hand, Generation Z adults recorded the lowest share of buyers of generic products to save on groceries, with 39 percent.

Share of respondents buying generic products to save on grocery spending in the United States in April 2022, by generation

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Release date

May 2022

Region

United States

Survey time period

April 29 to May 3, 2022

Number of respondents

2,200 respondents

Age group

Adults

Special properties

Unweighted margins of error of +/- 2 percentage points

Method of interview

Online survey

Citation formats
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Statistics on " Generational grocery shopping behavior in the U.S. "

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Topics

U.S. generations: grocery shopping behaviorDemographyFood shopping behavior in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorMillennials
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