National primetime TV upfront ad sales in the U.S. 2008-2023
According to the estimates of the upfront TV advertising spending in the United States, in the 2022/23 broadcast season, primetime TV upfront sales were projected to reach a value of 20.14 million U.S. dollars. This marked an increase from the previous year's value of 19.04 million dollars, and an approach towards the 2018/19 - pre-COVID-19 value - of 20.76 million. In 2020, due to the outbreak of the coronavirus, upfront TV ad spend fell to 19 million dollars, from the originally sold inventory worth 21.87 million dollars.