Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
According to a survey conducted among marketers in the United States in March 2022, 40 percent of respondents said precision audience targeting was the main audience-related benefit of connected TV (CTV) and over-the-top (OTT) advertising. This was followed by 39 percent of respondents citing an extended reach for linear TV campaigns, while capturing declining TV audiences completed the top three leading benefits, with 38 percent.