The net worth of the advertising market has steadily increased in Poland since 2014. The most significant growth was observed between 2014 and 2015 when the value rose by 13.2 percent year-on-year. However, between 2019 and 2020, the advertising net worth value decreased by 7.9 percent due to the coronavirus (COVID-19) pandemic. Between 2021 and 2022 it increased.
Year-on-year change in the net worth of the advertising market in Poland from 2012 to 2022
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Other statistics that may interest you Advertising in Poland
Overview
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Brands and products
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- Premium Statistic Video advertisement reach in Poland 2023, by brand
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- Premium Statistic Advertising of major pharmaceutical companies in Poland 2021-2022, by GRP rating
Radio advertising
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- Premium Statistic Traditional radio advertising spending in Poland 2020-2029
- Premium Statistic Advertising income of radio in Poland 2022-2023
- Premium Statistic Advertising income of radio stations in Poland 2023
- Premium Statistic Time and day of the week with most expensive ad spots on Jedynka (PR1) in Poland 2023
- Premium Statistic Time and day of the week with most expensive ad spots on Dwójka (PR2) in Poland 2023
- Premium Statistic Time and day of the week with most expensive ad spots on Trójka (PR3) in Poland 2023
- Premium Statistic Time and day of the week with most expensive ad spots on PR 24 in Poland 2023
- Premium Statistic Time and day of the week with most expensive ad spots on RMF FM in Poland 2024
Television and digital advertising
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- Premium Statistic Revenue of the traditional TV advertising industry in Poland 2020-2029
- Premium Statistic Revenue of the cinema advertising market in Poland 2021-2027
- Premium Statistic TV advertising market revenue in Poland 2021-2027
- Premium Statistic Ad spending of the digital video advertising industry in Poland 2020-2029
- Premium Statistic Year-on-year change in ad revenues of TV stations in Poland 2024
- Premium Statistic Various advertising categories in digital ad spending in Poland 2022
Online advertising
5
- Premium Statistic Value of the online advertising market in Poland 2021-2027
- Premium Statistic Share of native advertising in online advertising market in Poland 2019-2022
- Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2022
- Premium Statistic Market share and growth of the online advertising market in Poland 2022
- Premium Statistic Attitude toward online advertising in Poland 2022-2023
Social media advertising
8
- Premium Statistic Revenue of the social media advertising industry in Poland 2019-2028
- Premium Statistic Number of users of Facebook advertising in Poland 2020-2029
- Premium Statistic Number of users of Instagram advertising in Poland 2020-2029
- Premium Statistic Number of users of TikTok advertising in Poland 2021-2029
- Premium Statistic Social media advertising audience in Poland 2024, by gender and age
- Premium Statistic Type of companies that use influencers for advertising in Poland 2023
- Premium Statistic Change in the advertising reach of leading social media in Poland 2023
- Premium Statistic Advertising reach of leading social media in Poland 2023
Out-of-home advertising
4
- Premium Statistic Ad spending of the out-of-home advertising industry in Poland 2020-2029
- Premium Statistic Number of classic OOH advertising media in Poland 2022
- Premium Statistic Number of backlit OOH advertising carriers in Poland 2022
- Premium Statistic Share of OOH advertising in Poland 2023, by sector
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- Total value of U.S. clothing imports 2011-2022
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WirtualneMedia. (December 7, 2022). Year-on-year change in the net worth of the advertising market in Poland from 2012 to 2022 [Graph]. In Statista. Retrieved June 12, 2024, from https://www.statista.com/statistics/1232090/poland-yoy-change-in-advertising-market-value/
WirtualneMedia. "Year-on-year change in the net worth of the advertising market in Poland from 2012 to 2022." Chart. December 7, 2022. Statista. Accessed June 12, 2024. https://www.statista.com/statistics/1232090/poland-yoy-change-in-advertising-market-value/
WirtualneMedia. (2022). Year-on-year change in the net worth of the advertising market in Poland from 2012 to 2022. Statista. Statista Inc.. Accessed: June 12, 2024. https://www.statista.com/statistics/1232090/poland-yoy-change-in-advertising-market-value/
WirtualneMedia. "Year-on-year Change in The Net worth of The Advertising Market in Poland from 2012 to 2022." Statista, Statista Inc., 7 Dec 2022, https://www.statista.com/statistics/1232090/poland-yoy-change-in-advertising-market-value/
WirtualneMedia, Year-on-year change in the net worth of the advertising market in Poland from 2012 to 2022 Statista, https://www.statista.com/statistics/1232090/poland-yoy-change-in-advertising-market-value/ (last visited June 12, 2024)
Year-on-year change in the net worth of the advertising market in Poland from 2012 to 2022 [Graph], WirtualneMedia, December 7, 2022. [Online]. Available: https://www.statista.com/statistics/1232090/poland-yoy-change-in-advertising-market-value/