Aflofarm had by far the highest advertising expenditure among pharmaceutical companies in Poland in 2023, with over 236 million zloty spent on advertising. Natur Produkt Zdrovit followed, with an expense of approximately 75 million zloty.
Leading pharmaceutical companies in Poland from February 2022 to February 2023, by advertising expenditure (in million zloty)
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Other statistics that may interest you Advertising in Poland
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- Premium Statistic Average expected change in value of individual advertising models in Poland 2022
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Brands and products
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Radio advertising
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- Premium Statistic Traditional radio advertising spending in Poland 2020-2029
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Television and digital advertising
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- Premium Statistic Revenue of the traditional TV advertising industry in Poland 2020-2029
- Premium Statistic Revenue of the cinema advertising market in Poland 2021-2027
- Premium Statistic TV advertising market revenue in Poland 2021-2027
- Premium Statistic Ad spending of the digital video advertising industry in Poland 2020-2029
- Premium Statistic Year-on-year change in ad revenues of TV stations in Poland 2024
- Premium Statistic Various advertising categories in digital ad spending in Poland 2022
Online advertising
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- Premium Statistic Value of the online advertising market in Poland 2021-2027
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- Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2022
- Premium Statistic Market share and growth of the online advertising market in Poland 2022
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Social media advertising
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- Premium Statistic Revenue of the social media advertising industry in Poland 2019-2028
- Premium Statistic Number of users of Facebook advertising in Poland 2020-2029
- Premium Statistic Number of users of Instagram advertising in Poland 2020-2029
- Premium Statistic Number of users of TikTok advertising in Poland 2021-2029
- Premium Statistic Social media advertising audience in Poland 2024, by gender and age
- Premium Statistic Type of companies that use influencers for advertising in Poland 2023
- Premium Statistic Change in the advertising reach of leading social media in Poland 2023
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Out-of-home advertising
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- Premium Statistic Ad spending of the out-of-home advertising industry in Poland 2020-2029
- Premium Statistic Number of classic OOH advertising media in Poland 2022
- Premium Statistic Number of backlit OOH advertising carriers in Poland 2022
- Premium Statistic Share of OOH advertising in Poland 2023, by sector
Further related statistics
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- Healthcare journal ad revenue in the U.S. 2012-2018
- Medical/surgical journal ad revenue in the U.S. 2012-2018
- Market cap of select pharma companies with strong pipeline 2017
- Italy: international turnover of leading pharmaceutical companies 2007-2017
- Italy: R&D investments of leading pharmaceutical companies 2007-2017
- Pharmaceutical industry: Italian companies' revenues 2007-2017
- GAAP earnings - adjustments of selected U.S. pharmaceutical companies 2011
- Global proportion of researchers at pharma companies with dual relationships 2014
- Preferred services from a pharmaceutical company 2013
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Statistics
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- Market cap of select pharma companies with strong pipeline 2017
- Italy: international turnover of leading pharmaceutical companies 2007-2017
- Italy: R&D investments of leading pharmaceutical companies 2007-2017
- Pharmaceutical industry: Italian companies' revenues 2007-2017
- GAAP earnings - adjustments of selected U.S. pharmaceutical companies 2011
- Global proportion of researchers at pharma companies with dual relationships 2014
- Preferred services from a pharmaceutical company 2013
- Leading pharmaceutical retailers in Colombia 2021, by revenue
- Business risks at selected pharmaceutical companies 2011
- Services from pharma companies to manage disease or health issue 2013
- Lease expenses of selected U.S. pharmaceutical companies 2011 and 2016
- Satisfaction or desire for received pharmaceutical services in the U.S. 2013
- Astellas Pharma's total assets FY 2013-2022
- Sales costs of China's Yunnan Baiyao Group 2014-2022
- Drugs & pharmaceuticals sector delinquency share India 2018-2020, by enterprise type
WirtualneMedia. (April 18, 2023). Leading pharmaceutical companies in Poland from February 2022 to February 2023, by advertising expenditure (in million zloty) [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/1069040/poland-pharma-companies-ad-expenditure/
WirtualneMedia. "Leading pharmaceutical companies in Poland from February 2022 to February 2023, by advertising expenditure (in million zloty)." Chart. April 18, 2023. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/1069040/poland-pharma-companies-ad-expenditure/
WirtualneMedia. (2023). Leading pharmaceutical companies in Poland from February 2022 to February 2023, by advertising expenditure (in million zloty). Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/1069040/poland-pharma-companies-ad-expenditure/
WirtualneMedia. "Leading Pharmaceutical Companies in Poland from February 2022 to February 2023, by Advertising Expenditure (in Million Zloty)." Statista, Statista Inc., 18 Apr 2023, https://www.statista.com/statistics/1069040/poland-pharma-companies-ad-expenditure/
WirtualneMedia, Leading pharmaceutical companies in Poland from February 2022 to February 2023, by advertising expenditure (in million zloty) Statista, https://www.statista.com/statistics/1069040/poland-pharma-companies-ad-expenditure/ (last visited June 13, 2024)
Leading pharmaceutical companies in Poland from February 2022 to February 2023, by advertising expenditure (in million zloty) [Graph], WirtualneMedia, April 18, 2023. [Online]. Available: https://www.statista.com/statistics/1069040/poland-pharma-companies-ad-expenditure/