E-commerce in the Baltics

Statistics report on the e-commerce market in the Baltics

E-commerce in the Baltics

This report presents insights and statistics on the e-commerce market in the Baltic states. It includes data on the e-commerce revenue, usage, most popular product categories, and digital shopping preferences in the region.

More country-level statistics on e-commerce in the Baltic states are presented in the reports E-commerce in Estonia, E-commerce in Latvia, and E-commerce in Lithuania.

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Table of contents

Overview

6
  • Premium Statistic Digital economy value in the Baltics 2017-2030, by country
  • Premium Forecast E-commerce revenue in the Baltics 2023-2027, by country
  • Premium Forecast E-commerce revenue growth in the Baltics 2023-2027, by country
  • Premium Forecast E-commerce ARPU in the Baltics 2017-2027
  • Premium Forecast Number of e-commerce users in the Baltics 2023-2027, by country
  • Premium Statistic E-commerce as share of GDP in the Baltics 2022, by country

Usage

10
  • Premium Statistic Share of online shoppers in the CEE region 2023, by country
  • Premium Statistic Internet purchases by individuals in Estonia 2010-2023
  • Premium Statistic Internet purchases by individuals in Latvia 2010-2023
  • Premium Statistic Internet purchases by individuals in Lithuania 2010-2023
  • Premium Statistic Goods and services bought online by individuals in Estonia 2023
  • Premium Statistic Goods and services bought online by individuals in Latvia 2023
  • Premium Statistic Goods and services bought online by individuals in Lithuania 2023
  • Basic Statistic C2C e-commerce penetration in Estonia 2015-2022
  • Basic Statistic C2C e-commerce penetration in Latvia 2011-2022
  • Basic Statistic C2C e-commerce penetration in Lithuania 2015-2022

Enterprise usage

10
  • Premium Statistic Share of SMEs making e‑commerce sales in the Baltics 2021, by country
  • Basic Statistic Share of enterprises selling online in Estonia 2011-2022
  • Basic Statistic Share of enterprises selling online in Latvia 2011-2022
  • Basic Statistic Share of enterprises selling online in Lithuania 2011-2022
  • Basic Statistic Share of enterprises selling B2C via a website Estonia 2013-2022
  • Basic Statistic Share of enterprises selling B2C via a website in Latvia 2013-2022
  • Basic Statistic Share of businesses selling B2C via a website in Lithuania 2013-2022
  • Basic Statistic Share of enterprises selling B2B & B2G via a website in Estonia 2013-2022
  • Basic Statistic Share of enterprises selling B2B & B2G via a website in Latvia 2013-2022
  • Basic Statistic Share of enterprises selling B2B & B2G via a website in Lithuania 2013-2022

Product categories

9
  • Premium Statistic Product categories most shopped online in foreign stores in Estonia 2022
  • Premium Statistic Product categories most shopped online in foreign stores in Latvia 2022
  • Premium Statistic Product categories most shopped online in foreign stores in Lithuania 2022
  • Premium Statistic Share of e-shoppers purchasing fresh food online in the Baltics 2022, by country
  • Basic Statistic Share of individuals who shopped for cosmetics online in the Baltics 2022
  • Premium Forecast Furniture e-commerce revenue in the Baltics 2020-2029
  • Basic Statistic Share of individuals who shopped for furniture online in the Baltics 2022
  • Premium Statistic Share of e-shoppers purchasing small furniture online in the Baltics 2022, by country
  • Basic Statistic Share of individuals who shopped for electronics online in the Baltics 2022

Companies

9
  • Premium Statistic Leading online stores in the Baltics 2023, by visits index
  • Premium Statistic Web traffic of selected online marketplaces in the Baltics 2023
  • Premium Statistic Pigu revenue FY 2021-2022
  • Premium Statistic Vinted revenue 2017-2022
  • Premium Statistic Vinted app downloads per month worldwide 2021-2023
  • Premium Statistic Barbora revenue 2020-2022
  • Premium Statistic Annual revenue of Omniva 2019-2022
  • Premium Statistic Number of packages delivered by Omniva 2021-2022
  • Premium Statistic Total sales revenue for Venipak by country 2021-2022

Delivery

6
  • Premium Statistic Courier, express and parcel (CEP) market volume in Estonia 2014-2021
  • Premium Statistic Courier, express and parcel (CEP) market volume in Latvia 2015-2022
  • Premium Statistic Courier, express and parcel (CEP) market volume in Lithuania 2015-2022
  • Premium Statistic Market leaders in out of home (OOH) delivery services in Estonia 2022
  • Premium Statistic Market leaders in out of home (OOH) delivery services in Latvia 2022
  • Premium Statistic Market leaders in out of home (OOH) delivery services in Lithuania 2022

Digital shopping behavior

6
  • Premium Statistic Devices used for online shopping in the Baltics 2023
  • Basic Statistic Online shopping frequency in Estonia 2021, by gender
  • Basic Statistic Online shopping frequency in Latvia 2021, by gender
  • Basic Statistic Online shopping frequency in Lithuania 2021, by gender
  • Premium Statistic Expected changes to online spending in the Baltics 2023, by country
  • Premium Statistic Factors encouraging online shopping in the Baltics 2022, by country
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