Most frequently used music streaming or download services South Korea 2023
Melon
Melon is a service introduced by SK Telecom in 2004, and is currently owned by Kakao M. It provides a platform on which users can both stream and buy music. According to sampled activity on Android, its users are distributed among all ages and genders, while most application users were in their twenties. It also hosts one of Korea's most prestigious annual music awards, the Melon Music Awards (MMAs).
Music consumption
A survey in 2019 found that around 63.7 percent of South Koreans mainly obtained their music via online streaming, compared to downloading or purchasing a physical copy. Music was considered the category consumers were most willing to pay for – around 65 percent of respondents stated that they were willing to pay for music.