This statistic shows the results of a survey on the attitude of consumers towards influencer marketing in the United Kingdom (UK) in 2018. According to the survey, almost half of British consumers stated that they would actively avoid clicking on an affiliate link to prevent an influencer from receiving a commission, while just under 30 percent believed that influencers made too much money. Nearly one out of ten UK consumers admitted that they were jealous of influencers and their lifestyle.
Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018
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Statistics
PerformanceIN. (March 15, 2018). Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved May 06, 2024, from https://www.statista.com/statistics/822171/influencer-marketing-consumer-attitude-in-the-uk/
PerformanceIN. "Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018." Chart. March 15, 2018. Statista. Accessed May 06, 2024. https://www.statista.com/statistics/822171/influencer-marketing-consumer-attitude-in-the-uk/
PerformanceIN. (2018). Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: May 06, 2024. https://www.statista.com/statistics/822171/influencer-marketing-consumer-attitude-in-the-uk/
PerformanceIN. "Consumer Attitude towards Influencer Marketing in The United Kingdom (Uk) in 2018." Statista, Statista Inc., 15 Mar 2018, https://www.statista.com/statistics/822171/influencer-marketing-consumer-attitude-in-the-uk/
PerformanceIN, Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/822171/influencer-marketing-consumer-attitude-in-the-uk/ (last visited May 06, 2024)
Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018 [Graph], PerformanceIN, March 15, 2018. [Online]. Available: https://www.statista.com/statistics/822171/influencer-marketing-consumer-attitude-in-the-uk/