Most recognizable insurance brands in the UK 2021, by generation
In the third quarter of 2021, BUPA, RAC, Prudential, Direct Line and AA were the most famous insurance companies in the United Kingdom (UK) for baby boomers, with 100 of baby boomer respondents having heard of it. The most famous insurance companies for Gen X were AA, RAC and Aviva, each with 100 percent of respondents having heard of them. Among millennials, Admiral was the leading company with 94 percent respondents having heard of it.