Reasons for termination of cable subscription in the U.S. 2018-2019
According to reports held in August of 2018 and 2019, the main reason for canceling a cable subscription among U.S. adults has to do with price. In 2019, over 50 percent of respondents said that they would terminate their cable subscription if the price continued to increase, marking an increase from the 46.4 percent who cited this as the main reason during the 2018 survey.