Reasons for termination of cable subscription worldwide 2018-2019
A survey on global television and online video consumption revealed that in 2019, 42.3 percent of respondents would terminate their cable or pay television subscription if the provider continued to increase the price. Another key reason for users to cancel was the availability of online content - 18.3 percent of respondents said that they would cut the cord if they could directly subscribe to just the channels they want online.