Global recipe box market revenue 2021-2030
How does a meal kit service work?
It is a subscription-based service which delivers customers fresh ingredients direct to their homes. The ingredients are pre-portioned, and therefore just need to be combined and cooked before serving. The service is marketed as a time-saving solution for busy workers and parents who still want to cook fresh homecooked meals during the week.
Leading meal kit companies
HelloFresh and Blue Apron are two of the leading meal kit companies worldwide, according to their number of active subscribers. HelloFresh was founded in 2011 in Berlin and has, since then, expanded into ten more countries. Their worldwide revenue reached approximately six billion Euros in 2021. Blue Apron is an American meal kit business, founded in New York in 2012, and their net revenue reached 470.4 million U.S. dollars in 2021.