Top challenges preventing move towards marketing sustainability worldwide 2023
During a survey conducted in June and July 2023 among marketing professionals worldwide, 35 percent of respondents said the lack of a profit and loss (P&L) policy that treats the planet and profit equally in decision making was the leading challenge preventing the transition to sustainability. This was followed by another 35 percent of respondents citing a lack of allocated internal resources, while another 35 percent mentioned marketing's knowledge and skill gap on sustainability.
