Top advertising capabilities & media investments 2023 | Statista

During a November 2023 survey, 61 percent of responding marketers from across the globe included performance-driven paid media among their most critical advertising capabilities and media investments. Measurement and attribution capabilities followed, mentioned by half of respondents.

Most critical advertising capabilities and media investments according to marketers worldwide as of November 2023

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Release date

January 2024

More information

Region

Worldwide

Survey time period

November 2023

Number of respondents

1,085 respondents

Special properties

among brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents

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Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

7

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Topics

Advertising worldwide

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