Individuals who ordered online in Sweden 2023, by occupation
The occupational status of Swedish consumers affects their online shopping levels, according to data from 2023. Consumers who are employed tend to shop online the most, with 88 percent. Students were another group with high levels of e-commerce engagement, with nearly eight out of ten students having made purchases online. Retirees were the least likely to shop online, but their shares were still quite high, as more than half of them had made online purchases in the past three months.