Canada: price influenced grocery shopping habits 2024

According to a survey conducted in Canada in 2023, over 43 percent of respondents stated they would increase their focus on sales and promotions in the coming year to compensate for future grocery price fluctuations. Some 34.6 percent will chose to use coupons more often,while 33.6 percent with use loyalty programs more frequently.

How do you expect your grocery shopping habits to change in 2024 due to potential price fluctuations?

Characteristic	Share of respondents
Increased focus on sales and promotions	43.3%
Use of coupons more often	34.6%
Use loyalty programs more often	33.6%
Shop at different stores for better prices	30.6%
Consult flyers	26.6%
Buy more generic or store-brand products	20.5%
Reduce the frequency of grocery shopping	18%
Opt for bulk purchases	13.6%
Use food rescue	7.3%
Other	5.8%

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Release date

December 2023

More information

Region

Canada

Survey time period

2023

Number of respondents

5,000 respondents

Method of interview

Online survey

Supplementary notes

The question was originally stated as "How do you expect your grocery shopping habits to change in 2024 due to potential price fluctuations? (Please select up to 3 options)"

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