Leading occasions that prompt users to pay for digital comic services Japan 2023

Published by Statista Research Department, Jan 5, 2024
According to an online survey conducted among users of digital comic services in Japan in 2023, almost 75 percent of respondents stated that they paid for digital comic services when trial reading left them curious for more. The second most common occasion, reported by 52.1 percent of respondents, was finding a specific desired title.

Most common occasions that prompt users to pay for digital comic services in Japan as of June 2023

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Release date

October 2023

Region

Japan

Survey time period

May 17 to June 7, 2023

Number of respondents

10,438 respondents

Age group

15-79 years

Special properties

survey respondents were users of digital comic services; multiple answers possible

Method of interview

Online survey

Supplementary notes

Survey question: "When do you pay for digital comic services?"

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