UK Black Friday purchase location criteria 2023

Price and discounts featured heavily among the key criteria for consumers planning to shop during Black Friday, Cyber Monday, or Single's Day 2023. Half of respondents said that best value for money and low prices were the most important criteria that influenced their decision on where they planned to shop. Free shipping was also a significant draw for sales shoppers.

Most important criteria for consumers when deciding where to shop during November sales events in the United Kingdom in 2023

Characteristic	Share of consumers
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Release date

November 2023

More information

Region

United Kingdom

Survey time period

October 2023

Number of respondents

1,011 respondents

Special properties

Consumers who are definitely or probably shopping during the events

Supplementary notes

Respondents were asked what the most important criteria are that influence their decision on where they plan to shop on Black Friday, Cyber Monday, and Single's Day.
64 percent of total respondents were definitely or probably shopping during these sales days.
More than one answer was possible.

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