According to a survey on internet user behavior in Thailand, in 2022, Gen Y led among other age groups with the highest share of respondents who buy and sell products and services online, at approximately 40.6 percent. This was followed by Gen Z with around 29.6 percent of the survey respondents.
Share of internet users in Thailand who are online buyers and sellers as of July 2022, by age group
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Other statistics that may interest you Social commerce in Thailand
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Social commerce platforms
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Influencer marketing
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Consumer behavior
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Further Content: You might find this interesting as well
ETDA, & Ministry of Digital Economy and Society (Thailand). (November 21, 2022). Share of internet users in Thailand who are online buyers and sellers as of July 2022, by age group [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1422556/thailand-online-buyer-and-seller-penetration-by-age-group/
ETDA, und Ministry of Digital Economy and Society (Thailand). "Share of internet users in Thailand who are online buyers and sellers as of July 2022, by age group." Chart. November 21, 2022. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1422556/thailand-online-buyer-and-seller-penetration-by-age-group/
ETDA, Ministry of Digital Economy and Society (Thailand). (2022). Share of internet users in Thailand who are online buyers and sellers as of July 2022, by age group. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1422556/thailand-online-buyer-and-seller-penetration-by-age-group/
ETDA, and Ministry of Digital Economy and Society (Thailand). "Share of Internet Users in Thailand Who Are Online Buyers and Sellers as of July 2022, by Age Group." Statista, Statista Inc., 21 Nov 2022, https://www.statista.com/statistics/1422556/thailand-online-buyer-and-seller-penetration-by-age-group/
ETDA & Ministry of Digital Economy and Society (Thailand), Share of internet users in Thailand who are online buyers and sellers as of July 2022, by age group Statista, https://www.statista.com/statistics/1422556/thailand-online-buyer-and-seller-penetration-by-age-group/ (last visited May 16, 2024)
Share of internet users in Thailand who are online buyers and sellers as of July 2022, by age group [Graph], ETDA, & Ministry of Digital Economy and Society (Thailand), November 21, 2022. [Online]. Available: https://www.statista.com/statistics/1422556/thailand-online-buyer-and-seller-penetration-by-age-group/