J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a global study among marketers published in September 2023, around 78 percent of respondents mentioned return on investment (ROI) and brand effectiveness as the most determining factors leading to investment in programmatic digital out-of-home advertising (prDOOH). Good value and/or cost efficiency came next, with 76 percent.
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Spotlight: prDOOH