Most popular influencer genres in Brazil 2024

Published by
Umair Bashir,
May 16, 2024
We asked Brazilian consumers about "Most popular influencer genres" and found that "Film & TV" takes the top spot, while "VIPs & celebrities" is at the other end of the ranking.
Find this and more survey data on most popular influencer genres in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most popular influencer genres in Brazil as of March 2024

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Source

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Number of respondents

2,021 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Overview

6

Brands

8

Strategies

7

Influencers

8

Audiences

8

Spotlight: TikTok audience

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Topics

Influencer marketing in BrazilAdvertising in BrazilInfluencer marketing worldwideInfluencer marketing in the U.S.Influencer marketing in Europe
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