Buy Now, Pay Later (BNPL) purchases on Amazon Prime Day in the U.S. 2022-2023

Published by Daniela Coppola, Jul 18, 2023
In 2023, more U.S. shoppers purchased discounted products with Buy Now, Pay Later (BNPL) options during Amazon Prime Days. Data regarding the 2023 edition of the sale event indicated that BNPL orders had a value of 461 million U.S. dollars on July 11st and 466 million U.S. dollars on July 12. This represented a 20 percent increase compared to the 2022 edition of Amazon Prime Days.

Value of Buy Now, Pay Later (BNPL) purchases on Amazon Prime Day in the U.S. in 2022 and 2023 (in million U.S. dollars)

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Release date

July 2023

Region

United States

Survey time period

2023

Supplementary notes

2022 figures have been estimated. All figures are rounded.

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