Willingness to change primary bank in Germany 2019-2023, by quarter
Willingness to change primary banks increased notably between 2019 and 2023 among bank account holders in Germany. According to Statista's Consumer Insights, the share of bank account holders who were willing to change their primary bank on the next possible occasion was 25 percent in the fourth quarter of 2023, nine percentage points higher than in the first half of 2019. Customers were even more likely to switch banks in the United States, where over a third of the respondents indicated their willingness to change financial services provider at the end of 2023.