Impact of retail technologies on consumer visits to physical store in the U.S. 2022
About half of U.S.-based fashion consumers said receiving personalized offers on their personal phones would increase the likelihood of visiting a physical retail store. According to the findings of the 2022 survey, other retail technologies such as mobile check-outs or digital experiences (e.g., scanning QR codes on products) would have some impact on them visiting brick-and-mortar stores when buying clothes or footwear.
