Share of consumers making a PVOD transaction in the U.S. 2022, by generation
Making a PVOD transaction in the U.S. was most common among millennials in July 2022, with 24 percent of respondents stating to have paid at least 19.99 U.S. dollars to watch a first-run movie at home. By contrast, the share of baby boomers who used premium video-on-demand amounted to five percent.