Frequency of using HBO Max with ads in the U.S. 2022, by generation
In the United States, the daily use of the ad-supported plan offered by streaming service HBO Max was most common among millennials as well as users from Generation Z, according to a survey conducted in November 2022. Nine and 12 percent of respondents in these age groups, respectively, watched the streaming service with ads on a daily basis in the month prior to the survey. Baby boomers were least likely to use this streaming option every day, with a share of just one percent.