Most popular TVOD genres Japan 2023

Published by Statista Research Department, Oct 20, 2023
According to an online survey conducted in January 2023, more than 44 percent of transactional video-on-demand (TVOD) users in Japan watch Japanese animation. Anime constituted the most popular category, followed by Japanese and overseas movies.

Most commonly watched transactional video-on-demand (TVOD) genres in Japan as of January 2023

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Release date

May 2023

Region

Japan

Survey time period

January 2023

Number of respondents

800 respondents

Age group

16-69 years

Special properties

respondents were users of transactional video-on-demand services; values refer to share of respondents that use the genre; multiple answers possible

Method of interview

Online survey

Citation formats
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Overview

6

Subscription video-on-demand (SVOD)

5

Ad-supported streaming

5

Transactional video-on-demand (TVOD)

8

Online TV & broadcaster video-on-demand (BVOD)

6

Consumer behavior

6

Providers' attitudes

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