As of May 2023, the most important digital transformation topic in Europe among accommodation businesses was social media marketing, with 36 percent of respondents stating so. The second most important topic was accommodation websites.
Most important digital transformation topics among accommodation businesses in Europe as of May 2023
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Hotel industry in Europe
Overview
7
- Premium Statistic Travel and tourism revenue in Europe 2018-2028, by segment
- Premium Statistic Hotel market revenue in Europe 2017-2028
- Premium Statistic Hotel market revenue in Europe 2017-2028, by region
- Premium Statistic Share of hotel market sales in Europe 2017-2028, by channel
- Premium Statistic Real per capita consumer spending on restaurants and hotels in Europe 2014-2029
- Premium Statistic Change in monthly number of hotel bookings worldwide 2020-2023, by region
- Basic Statistic HICP inflation rate for hotels and similar accommodation in the EU 2017-2024
Cities
5
- Premium Statistic Hotel occupancy rate of European cities 2022
- Premium Statistic Average daily hotel rates in Europe 2022, by city
- Premium Statistic Number of hotels in Barcelona 1990-2022
- Premium Statistic Number of hotels in Paris 2019-2023, by rating
- Premium Statistic Number of hotels in Rome 2019-2022, by rating
Construction pipeline
3
Digitalization
6
- Premium Statistic Preparedness for digital transformation of accommodation businesses in Europe 2023
- Premium Statistic Preparedness for digital transformation in lodging in Europe 2023, by country
- Premium Statistic Important digital transformation topics among accommodation businesses in Europe 2023
- Premium Statistic Use of AI by accommodation businesses in Europe 2023
- Premium Statistic Use of AI by accommodation businesses in Europe 2023, by country
- Premium Statistic Change in monthly number of online hotel searches worldwide 2020-2023, by region
Sustainability
3
Further Content: You might find this interesting as well
Statista. (June 20, 2023). Most important digital transformation topics among accommodation businesses in Europe as of May 2023 [Graph]. In Statista. Retrieved May 06, 2024, from https://www.statista.com/statistics/1358524/digital-transformation-topics-accommodation-businesses-europe/
Statista. "Most important digital transformation topics among accommodation businesses in Europe as of May 2023." Chart. June 20, 2023. Statista. Accessed May 06, 2024. https://www.statista.com/statistics/1358524/digital-transformation-topics-accommodation-businesses-europe/
Statista. (2023). Most important digital transformation topics among accommodation businesses in Europe as of May 2023. Statista. Statista Inc.. Accessed: May 06, 2024. https://www.statista.com/statistics/1358524/digital-transformation-topics-accommodation-businesses-europe/
Statista. "Most Important Digital Transformation Topics among Accommodation Businesses in Europe as of May 2023." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1358524/digital-transformation-topics-accommodation-businesses-europe/
Statista, Most important digital transformation topics among accommodation businesses in Europe as of May 2023 Statista, https://www.statista.com/statistics/1358524/digital-transformation-topics-accommodation-businesses-europe/ (last visited May 06, 2024)
Most important digital transformation topics among accommodation businesses in Europe as of May 2023 [Graph], Statista, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1358524/digital-transformation-topics-accommodation-businesses-europe/