Time spent share on connected TV in the U.S. 2022-2023, by platform type

Published by
Julia Stoll,
Oct 13, 2023
In the first half of 2023, Americans spent most of their time watching connected TV apps on ad-supported services, with a share of 66 percent. Virtual multichannel video programming distributors (vMVPDs), such as Hulu + Live TV or Fubo TV, were the second most popular platforms among CTV users. While ad-supported services were growing in popularity among CTV users between the second half of 2022 and the first half of 2023, the share of time spent watching SVOD content on CTV devices declined during this time period.

Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type

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Release date

August 2023

Region

United States

Survey time period

H2 2022 and H1 2023

Number of respondents

5,000 households

Supplementary notes

*Incl. gaming, music, and social media.

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Statistics on " Connected TV viewership in the United States "

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Overview

6

Device brands and streaming services

5

Consumer behavior

6

Perception of CTV ads

5

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Topics

Connected TV viewership in the United StatesTV signal technologiesOnline TV in the United StatesSmart and connected TVsSubscription video-on-demand in the United States
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