E-commerce website conversion rate in Colombia 2021-2022
In Colombia, the average percentage of visits to an online store converting into purchases in 2022 was 1.05 percent, indicating a decrease compared to the previous year's e-commerce conversion rate of 1.24 percent. When analyzing this indicator on a monthly basis in 2022, the conversion rate exceeded the annual average in March, April, June, October, November, and December.