Opinions on hybrid events attendance worldwide 2020

A 2020 study focused on the opinions of trade show visitors on the preferred ways of attending hybrid events. As of August 2020, roughly 35 percent of respondents claimed to be more likely to join such trade shows virtually in the case of events that they have never attended before. Meanwhile, only 19 percent of the survey sample stated the same for events previously attended.

Opinions on attending hybrid trade shows virtually versus in-person events worldwide as of August 2020

Characteristic	Much more likely to attend in person	A little more likely to attend in person	Equally likely to attend either way	A little more likely to attend virtually	Much more likely to attend virtually
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Release date

December 2020

More information

Region

Worldwide

Survey time period

July to August 2020*

Number of respondents

9,000**

Special properties

respondents were trade show visitors

Supplementary notes

*The source mentions that the fieldwork was conducted in late summer 2020, without specifying an exact date.

**The survey was based on 9,000 responses by trade show visitors and exhibitors. The source does not specify the exact number of visitors and exhibitors interviewed.

The survey question was phrased by the source as follows: "If the following were organised as hybrid events, would you be more likely to attend in-person or virtually?".

Percentage points exceeding 100 percent are probably due to rounding.

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