During a 2021 survey carried out among email marketers from Europe, it was found that Mailchimp was the most popular email service provider (ESP), named by 19 percent of respondents; Salesforce Marketing Cloud ranked second, mentioned by 11 percent.
Leading e-mail service providers (ESPs) used for marketing purposes according to industry professionals in Europe as of April 2021
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Other statistics that may interest you E-mail marketing in the United Kingdom (UK)
Overview
6
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Basic Statistic Countries with highest number of emails sent 2024
- Premium Statistic Number of marketing associate professionals in the UK 2021-2023
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Actions UK businesses take to target overseas customers 2022
Financials
5
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
8
- Premium Statistic Email marketing metrics used in the UK 2021
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic Email marketing CTR growth in the UK 2023, by type
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing delivery rates in the UK 2015-2021
Marketer insights
8
- Premium Statistic Profitable sales channels in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Marketer perception of email signatures in branded emails in the UK 2023
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic ID solutions marketers wanted to test worldwide 2022
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
Consumer insights
8
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
- Premium Statistic Share of channels used for customer experiences in the UK 2020-2022
- Premium Statistic Customer satisfaction in the United Kingdom 2021-2022, by contact channel
- Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
- Premium Statistic Elements that made a branded email trustworthy in the UK 2023
- Premium Statistic Elements that made a branded email untrustworthy in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2023, by media type
Further related statistics
18
- Number of e-mail providers used by global marketers in 2018
- Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Average time spent on tasks in marketing e-mail production worldwide in 2018
- E-mail marketing metrics in Italy 2021
- Asia Pacific: e-mail marketing performance metrics Q1 2015
- Average order value of AI personalized marketing e-mails in the U.S. 2018
- Share of marketing e-mails that are personalized worldwide 2018
- Time spent on marketing e-mail production worldwide in 2018
- E-mail marketing open rates in the United Kingdom (UK) 2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2018
- E-mail opens on desktops in the United Kingdom (UK) 2018, by sector
- Canada marketing e-mail mean unique open rates 2013-2018
- E-mail marketing click-through rates in the United Kingdom (UK) 2018
- Peru: open rate and click-through rate of advertising e-mails 2020, by category
- Industry revenue of “other human resources provision“ in Poland 2012-2025
- State of Mexico: tourist service providers 2017
- Mexico: tourist service providers in Morelos 2017
- Indigo Group: number of parking spaces provided in Brazil 2020, by contract
Further Content: You might find this interesting as well
Statistics
- Number of e-mail providers used by global marketers in 2018
- Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Average time spent on tasks in marketing e-mail production worldwide in 2018
- E-mail marketing metrics in Italy 2021
- Asia Pacific: e-mail marketing performance metrics Q1 2015
- Average order value of AI personalized marketing e-mails in the U.S. 2018
- Share of marketing e-mails that are personalized worldwide 2018
- Time spent on marketing e-mail production worldwide in 2018
- E-mail marketing open rates in the United Kingdom (UK) 2018
- E-mail marketing click-to-open rates in the United Kingdom (UK) 2018
- E-mail opens on desktops in the United Kingdom (UK) 2018, by sector
- Canada marketing e-mail mean unique open rates 2013-2018
- E-mail marketing click-through rates in the United Kingdom (UK) 2018
- Peru: open rate and click-through rate of advertising e-mails 2020, by category
- Industry revenue of “other human resources provision“ in Poland 2012-2025
- State of Mexico: tourist service providers 2017
- Mexico: tourist service providers in Morelos 2017
- Indigo Group: number of parking spaces provided in Brazil 2020, by contract
Litmus. (April 18, 2021). Leading e-mail service providers (ESPs) used for marketing purposes according to industry professionals in Europe as of April 2021 [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1233714/esp-marketing-europe/
Litmus. "Leading e-mail service providers (ESPs) used for marketing purposes according to industry professionals in Europe as of April 2021." Chart. April 18, 2021. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1233714/esp-marketing-europe/
Litmus. (2021). Leading e-mail service providers (ESPs) used for marketing purposes according to industry professionals in Europe as of April 2021. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1233714/esp-marketing-europe/
Litmus. "Leading E-mail Service Providers (Esps) Used for Marketing Purposes According to Industry Professionals in Europe as of April 2021." Statista, Statista Inc., 18 Apr 2021, https://www.statista.com/statistics/1233714/esp-marketing-europe/
Litmus, Leading e-mail service providers (ESPs) used for marketing purposes according to industry professionals in Europe as of April 2021 Statista, https://www.statista.com/statistics/1233714/esp-marketing-europe/ (last visited May 16, 2024)
Leading e-mail service providers (ESPs) used for marketing purposes according to industry professionals in Europe as of April 2021 [Graph], Litmus, April 18, 2021. [Online]. Available: https://www.statista.com/statistics/1233714/esp-marketing-europe/