CTV share of ad spend in the U.S. 2019-2025
CTV ad spend was estimated at 13.4 billion. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.
In 2021, connected TV (CTV) was expected to account for 4.7 percent of the total advertising spending in the United States. The 2021