Reasons for not buying a product endorsed by influencers in Hong Kong 2023, by gender
Rakuten Insight in May 2023, about 69 percent of male respondents from Hong Kong who had followed influencers but had not purchased their endorsement because they they did not find the promoted items necessary to have. The same survey found that a majority of respondents from Hong Kong had purchased the products endorsed by an influencer.
According to a consumer survey conducted by