Impact of influencer endorsements on buying in Taiwan 2023, by item type
Rakuten Insight in May 2023, a majority of respondents from Taiwan who had followed social media influencers stated that they had bought products recommended by influencers. Endorsed cosmetics were the most commonly bought products with 41 percent respondents saying that they had made a purchase.
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by