Most used tobacco product in Italy 2024

"Cigarettes" and "E-cigarettes" are the top two answers among Italian consumers in our survey on the subject of "Most used tobacco product".
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Most used tobacco product in Italy as of March 2024

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Number of respondents

510 respondents

Age group

18-64 years

Special properties

respondents who can legally buy tobacco

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which tobacco products do you smoke/consume at least occasionally?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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