Key regions: United States, Asia, Japan, Germany, South Korea
The Online Gambling market in Ireland has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.
Customer preferences: Irish customers have shown a growing interest in online gambling, with many opting for the convenience and accessibility it offers. The rise of smartphones and improved internet connectivity has made it easier for individuals to access online gambling platforms from anywhere at any time. Additionally, the availability of a wide range of games and betting options has attracted a diverse customer base, including both casual players and more serious gamblers.
Trends in the market: One of the key trends in the Irish online gambling market is the increasing popularity of sports betting. Ireland has a strong sporting culture, with football, rugby, and horse racing being particularly popular. Online betting platforms have capitalized on this by offering a wide range of sports betting options, including live betting and virtual sports. The convenience of being able to place bets on sporting events from the comfort of their own homes has contributed to the growth of this segment. Another trend in the market is the growing popularity of online casino games. Irish customers have shown a preference for a variety of casino games, including slots, roulette, and blackjack. Online casinos have responded to this demand by offering a wide range of games with attractive graphics and immersive gameplay experiences. The availability of live dealer games, where players can interact with real dealers via video streaming, has also contributed to the popularity of online casinos in Ireland.
Local special circumstances: The regulatory environment in Ireland has played a significant role in the development of the online gambling market. The country has a well-established regulatory framework that ensures the safety and security of players. The Irish government has implemented strict licensing requirements for online gambling operators, which has helped to build trust among customers. Additionally, the government has imposed a tax on online gambling revenues, which has generated significant revenue for the country.
Underlying macroeconomic factors: The growth of the online gambling market in Ireland can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, with a strong focus on technology and innovation. This has created a favorable environment for online gambling operators, who have been able to leverage advancements in technology to provide a seamless and engaging gambling experience. Furthermore, Ireland has a young and tech-savvy population, which has contributed to the adoption of online gambling platforms. In conclusion, the Online Gambling market in Ireland has been driven by changing customer preferences, including a growing interest in sports betting and online casino games. The favorable local special circumstances, such as a well-regulated market and a strong sporting culture, have also contributed to the growth of the market. Additionally, underlying macroeconomic factors, including steady economic growth and a tech-savvy population, have created a favorable environment for online gambling operators. As a result, the market is expected to continue to expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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