Digital Treatment & Care - Bahrain

Bahrain

The Digital Treatment & Care market in Bahrain is projected to generate a revenue of US$35.58m by 2024.
This market segment is expected to exhibit an annual growth rate (CAGR 2024-2028) of 7.32%, leading to a projected market volume of US$47.19m by 2028.
The user penetration rate is anticipated to reach 37.09% in 2024 and is projected to increase to 43.44% by 2028.
The average revenue per user (ARPU) is estimated to be US$52.21.
In terms of global comparison, in the United States is expected to generate the highest revenue, amounting to US$24,240.00m in 2024.
Bahrain's Digital Treatment & Care market is rapidly expanding, driven by the government's focus on enhancing healthcare services through digital innovation.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Bahrain is experiencing significant growth and development in various sub-markets.

Customer preferences: Customers in Bahrain are increasingly turning to digital treatment and care solutions due to the convenience and accessibility they offer. The tech-savvy population in the country values the ability to manage their health and wellness through digital platforms, leading to a growing demand for services such as contraception/fertility apps, medication checker apps, online pharmacies, and smart health monitoring devices.

Trends in the market: In Bahrain, there is a noticeable trend towards the adoption of smart health monitoring devices such as smart thermometers, smart blood glucose meters, and smart blood pressure meters. These devices allow individuals to track their vital signs and health metrics in real-time, providing valuable insights for better management of chronic conditions and overall well-being. Additionally, the use of social alarms for emergency assistance is gaining popularity among the elderly population and individuals with specific medical needs.

Local special circumstances: Bahrain's healthcare system is known for its high quality and advanced medical services, making it a favorable environment for the growth of the Digital Treatment & Care market. The government's focus on promoting digital health initiatives and investing in healthcare infrastructure further supports the expansion of digital treatment and care solutions in the country. Moreover, the increasing prevalence of chronic diseases and the aging population in Bahrain drive the demand for innovative digital health technologies to enhance patient outcomes and quality of life.

Underlying macroeconomic factors: The growing digital infrastructure and internet penetration in Bahrain play a crucial role in the development of the Digital Treatment & Care market. With the widespread use of smartphones and the availability of high-speed internet connectivity, more individuals have access to digital health platforms and services. Additionally, the rising healthcare expenditure and the shift towards preventive healthcare measures contribute to the increasing adoption of digital treatment and care solutions in Bahrain.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.