Most popular virtual Instagram influencers South Korea 2023, by number of followers
As of March 2023, the most popular virtual influencer on Instagram in South Korea was Rozy, who gained 155 thousand followers since debuting. Following was Lucy, a virtual TikTok influencer with a follower count of 105 thosaund followers as of March 2023. Virtual influeners are purely digital creations operating on artificial intelligence. In South Korea, virtual influencers are getting more popular as models, influencers, and some are even signed with music agencies.