Share of consumers recalling indoor OOH advertising in Spain 2022, by space
During a survey among internet users in Spain in December 2022, 78.5 percent of respondents said they recalled indoor out-of-home (OOH) ads at shopping centers or malls. This was followed by 47.1 percent of respondents saying they recalled ads inside stores, while 37.4 percent said they recalled them inside subway stations.