TV advertising spending in the U.S. 2023-2027, by type
The advertising spending of free ad-supported streaming TV (FAST) in the United States was expected to more than double between 2023 and 2025, surpassing that of cable, broadcast, and subscription video-on-demand (SVOD) by the latter year. In addition to that, spending on streaming overall (FAST and SVOD) was projected to overtake that of linear TV (cable and broadcast) by 2025.