News topics most access on social media worldwide 2023, by network
A 2023 survey revealed that audiences using social networks for news engage with topics differently depending on the network; for example 59 percent of Twitter users devote most of their attention to national politics, whereas the same was true of just 36 percent of TikTok users. The latter network was used more for fun news, with Twitter, Facebook, and YouTube generally the most likely platforms for serious topics like health, business, the climate, and social justice. The war in Ukraine received less attention across all platforms, with under 35 percent of users from all networks in the survey naming this topic as the one they most engage with.