A Google survey on online search behavior reported that Indian consumers showed the highest interest in searching for "Indian Super League" or "isl" on YouTube in the last week of February in 2023. This was the playoff week of the latest season of the football league. Each season typically runs from October to March.
Weekly interest in "Indian Super League" among YouTube users across India in 2023 ( from 0 to 100 where 100 = peak popularity)*
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Google Trends. (April 12, 2024). Weekly interest in "Indian Super League" among YouTube users across India in 2023 ( from 0 to 100 where 100 = peak popularity)* [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1359933/india-youtube-search-interest-in-isl/
Google Trends. "Weekly interest in "Indian Super League" among YouTube users across India in 2023 ( from 0 to 100 where 100 = peak popularity)*." Chart. April 12, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1359933/india-youtube-search-interest-in-isl/
Google Trends. (2024). Weekly interest in "Indian Super League" among YouTube users across India in 2023 ( from 0 to 100 where 100 = peak popularity)*. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1359933/india-youtube-search-interest-in-isl/
Google Trends. "Weekly Interest in "Indian Super League" among Youtube Users across India in 2023 ( from 0 to 100 Where 100 = Peak Popularity)*." Statista, Statista Inc., 12 Apr 2024, https://www.statista.com/statistics/1359933/india-youtube-search-interest-in-isl/
Google Trends, Weekly interest in "Indian Super League" among YouTube users across India in 2023 ( from 0 to 100 where 100 = peak popularity)* Statista, https://www.statista.com/statistics/1359933/india-youtube-search-interest-in-isl/ (last visited June 10, 2024)
Weekly interest in "Indian Super League" among YouTube users across India in 2023 ( from 0 to 100 where 100 = peak popularity)* [Graph], Google Trends, April 12, 2024. [Online]. Available: https://www.statista.com/statistics/1359933/india-youtube-search-interest-in-isl/