Meta audiences in the United Kingdom 2024, by age and gender
In January 2024 in the United Kingdom, Meta's social media platforms were most popular with people aged 25 to 34 years. Overall, women between the ages of 25 to 34 years made up almost 13 percent of Meta Platforms' total user base, whilst 12 percent of all users were men belonging to the same age group. Just 10.4 percent of Meta's UK users were aged between 64 years and above. Additionally, as of January 2024, there were over 56 million social media users in the UK.