Market size of female mobile games in China 2013-2023
In 2020, the market size of mobile "otome" games (games targeting female consumers) in China surpassed 60 billion yuan, indicating a 22 percent year-over-year growth rate. Otome games are often designed as role-playing games or simulation games with various elements catering the emotional needs and romantic fantasies of female players. Male and female gamers usually differ in game spending behavior. While male gamers tend to spend money on upgrades to increase their chances in wining the game, their female counterparts are more inclined to pay for a better user experience.
