Most influential official accounts on WeChat 2023
For millions of Chinese users, WeChat is more than a messaging app. It is a multi-purpose social media offering the latest news and useful information. Many TV stations, radios, newspapers, and online news outlets have created a WeChat official account, similar to a Facebook brand page, to publish their content. In February 2023, the state-owned broadcaster China Central Television's business channel (CCTV-2) had the most influential official account on WeChat - "cctvyscji". Based on the total number of posts, the overall content performance, and the impact of its trending posts, "cctvyscji" scored 1018.3 points in the influence index on WeChat.