Active television subscriptions in India 2019-2023, by type
The year 2023 saw the continued decline of pay television subscriptions in India. Among the three television segments categorized under pay TV, cable television reduced to 62 million active subscriptions. Meanwhile, direct-to-home saw a slight decline while HITS subscription remained consistent. The decline in pay TV subscriptions can be attributed to users switching to free TV and/or digital streaming, as well as connected TVs.