Share of households subscribing to streaming services in Norway 2015-2022
The most common streaming service to subscribe among Norwegian respondents in 2022 was Netflix, which 55 percent of respondents subscribed to. The share of households subscribing to Netflix increased almost annually during the period, except from 2022. As more and more streaming services have entered the market recently, the Norwegian SVOD landscape has become crowded and competitive. Meanwhile, the share of people who do not subscribe to a platform has steadily declined since 2015.