Market Insights Advertising & Media Media

Newspapers & Magazines - South Korea

South Korea

Revenue in the Newspapers & Magazines market market in South Korea is forecasted to reach US$4.60bn in 2024.
The revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.13%, leading to a projected market volume of US$4.63bn by 2029.
The largest market is Print Newspapers & Magazines with a market volume of US$3.65bn in 2024.
Within the Newspapers & Magazines market market in South Korea, the number of readers is projected to reach 17.1m users by 2029.
User penetration in the Newspapers & Magazines market market in South Korea is expected to be at 35.3% in 2024.
The average revenue per user (ARPU) is forecasted to be US$367.70.
In a global context, the in the United States is set to generate the most revenue (US$41.84bn in 2024).
South Korea's media market is witnessing a shift towards digital platforms, leading to declining print newspaper sales and increasing online magazine subscriptions.

Key regions: United Kingdom, United States, Japan, India, South Korea

Market

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Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Newspapers & Magazines market, which comprises revenues from physical publications as well as digital replicas (ePapers and eMagazines). The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.